Youth Soccer Landscape
Research on the current state of US youth soccer, who's tried something similar, and how we plan to build community.
Community Outreach Plan
Comprehensive 16-week outreach plan for Solstice FC — named contacts, San Diego clubs, grant sources, media strategy, social media playbook, event tactics, and week-by-week execution.
Solstice FC SEO Strategy: Topical Map, Keyword Clusters, and Content Plan
Comprehensive SEO keyword research and topical map for Solstice FC — a community-owned youth soccer cooperative. Prioritized for a DR 0 domain targeting the gap between recreational and elite youth soccer, with content clusters spanning costs, reform, development pathways, and the build-in-public narrative.
Similar Initiatives: Who Has Tried What Solstice FC Is Proposing
Research into community-owned clubs, open-source soccer movements, scaling models (KIPP, CrossFit), and youth soccer reform efforts — what worked, what failed, and what Solstice FC can learn from each.
The US Youth Soccer Landscape: Structure, Problems, and San Diego Context
A factual overview of the US youth soccer ecosystem — the major organizations (ECNL, MLS NEXT, AYSO, US Club Soccer, USSF), the pay-to-play crisis, the fragmentation problem, and the specific San Diego landscape Solstice FC operates within.